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gilles prieur / creative director
gilles prieur / creative director
  • Direction artistique, conception-réalisation, bandes-annonces, habillage, créations. All television images and videos on this site remain the full Copyright of their respective broadcasters. more videos : vimeo.com/gillesprieur
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15 octobre 2011

MAD MEN : The emblematic series of Sundance Channel

For the launch of the second season of Mad Men on Sundance Channel France, my first concern was to mix the Sundance Channel identity with the Mad Men one. Mixing up of Clarendon font and red/black color codes was one of the solutions. It was also the opportunity to use the new promo system we created for endboards. Before this, Every promo has its own specific design and the Sundance Channel brand was minorated by the series identity. 

On the writing part, we decided to zoom  in the show asperities : glamour / perfect image vs. desperation and lies.

3 promos of 1 min and 4 teasers of 15 sec were created for the launch of MM2. 

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