15 octobre 2011
MAD MEN : The emblematic series of Sundance Channel
For the launch of the second season of Mad Men on Sundance Channel France, my first concern was to mix the Sundance Channel identity with the Mad Men one. Mixing up of Clarendon font and red/black color codes was one of the solutions. It was also the opportunity to use the new promo system we created for endboards. Before this, Every promo has its own specific design and the Sundance Channel brand was minorated by the series identity.
On the writing part, we decided to zoom in the show asperities : glamour / perfect image vs. desperation and lies.
3 promos of 1 min and 4 teasers of 15 sec were created for the launch of MM2.
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