Gay Pride Time! : Sundance Channel is so Gay (friendly!)

To celebrate Gay Prides across Europe, Sundance Channel dedicates the last week of June to a special gay stunt programming. Movies, Documentaries and reality series,  Sundance Channel's catalogue has a lot of gay friendly shows. 

To give more strength to this special event, we created special brand and logo for this stunt : Gay Pride Time! We made a combination of "Gay Pride" and "Prime Time" to reflect running date (9pm) of the stunt. We chose to evocate discretly the rainbow flag, using only its colors for letters. Font used  is picked up from Antenna family, according to corporate identity.  We adopted the idea of the sticker, as a patch you wear to show your engagement. It's also an easy element to tag all the programs!

To balance the activism of the logo, we chose a pinky and glittered background to enhance the glamourous, stylish and festive aspect of the event. 

All the corporate elements have been dressed-up with this new "skin" : Promos, Coming nexts and Tonight Menus. 

The Stunt Promo had a special color treatment (instagramed!). Make-up for Pride, it makes sense doesn' it?  

STUNT PROMO

PROGRAM PROMO

COMING NEXT

TONIGHT MENU